Google ads for consultants in private practice

Generate more enquiries & appointments with expert Google advertising. Be the provider the patient finds when they search for your speciality. 

Self-pay patients are looking for you! 

Every single day, thousands of self-pay and private patients are taking to Google to look for private consultants. They’re taking their healthcare decisions into their own hands, and within a few clicks and keyboard taps, they’re finding the private providers they can choose from. 

The question is…will that be you, or your competitor?

Getting you to appear high up on Google when a potential patient searches for what you do is exactly what I can help you with. 

We’ll choose the perfect keywords, run compelling ads and provide an easy to use and informative landing page that will get the phone ringing and the inbox pinging with new self-pay patient enquiries. 

Why choose our Google ads for Consultants service?

Healthcare expertise

I’m a healthcare digital marketing expert so you won’t have to hand-hold. I know the private healthcare market exceptionally well, and run Google ads campaigns for scores of doctors as well as a £20,000 per month account for a private hospital. Suffice to say, you probably won’t find a healthcare Google ads expert like me very often. 

Conversion focused from the start

I won’t just run ads and hope for the best. You don’t care how much traffic you get, what you care about is how many patients you get. So I’m focused on generating as many appointments for you from our work as possible. We’ll send detailed reports and make continuous improvement to maximise your return on investment.

One to one relationship

We’re a small team and only have capacity to take on a certain number of clients per month. Working with us means you’ll get direct access to us, not a junior team member, like you might at a larger agency.

Meet Tom Garfield

Say hello to your healthcare digital marketing expert.

I’ve been working in digital marketing since 2009, and specialising in private healthcare since 2016. For five years I led the digital marketing strategy at KIMS Hospital, Kent’s largest independent hospital. Whilst there I managed a £20,000 per month Google advertising campaign across over 20 medical specialities, helping to drive private patient enquires and appointments to over 200 consultants. 

Since starting my business in 2019, I’ve been helping private consultants to generate more revenue in their private practice, with high-performing Google ads and websites that patients love.

If you’re a consultant or clinic in private practice looking for someone to help you with your online presence, you’ve found the right person.

Tom has helped us grow them by improving our websites & SEO, and streamlining our online booking processes. We’re getting great results from working with him. He is responsive, reliable and very knowledgeable. His expertise in the healthcare sector is invaluable and not easy to find elsewhere. I would highly recommend anyone looking to grow a healthcare business to work with him.

Dr Ella Russell, Private GP Entrepreneur

Tom has a novel, exciting and focused approach to marketing. He provides excellent feedback on a regular basis to check progress and if there is none, changes direction without delay. I recommend him without reservation.

Dr Adam Harris, Consultant Gastroenterologist, West Kent Gastroenterology LTD

Tom put our vision of The Brae Clinic into a website and we are thrilled with it! He has been so patient and helpful with us working out how we want to do things and always gets back to us promptly with queries. Wouldn’t hesitate to recommend him!

Hannah Burbidge, Co-Founder of The Brae Clinic

Tom has provided a top class service helping us update our company website with our new brand. Tom has been a pleasure to work with and I highly recommend him.

Annabel Veysey, Founder of MPM Ltd

How it works

Our Google ads process

I’ve developed a smooth process that makes working with me clear, efficient and enjoyable.

Step 1 - Getting to know you

The first step is the discovery session where I’ll learn more about you and talk through the strategy for your campaign with you. I’ll get to know your practice, locations and the conditions and treatments you want to be found for.

Step 2 - Research & Strategy

Next is the research and strategy. We’ll spend time finding the best keywords, analysing your competitors and coming up with a compelling advertising campaign strategy for you to sign off on. 

Step 3 - Technical setup

We’ll set up all of the technical bits and pieces needed to get you up and running, including Google Ads, Google Analytics, Conversion tracking tools and reporting.

Step 4 - Writing creative and compelling ads

One of the most important keys to success is writing ads that actually work! We’ll write super compelling ads that get your potential patients clicking on you, and not your competition.

Step 5 - Ongoing management

We’ll continuously optimise your account, making sure your ads are performing as well as possible, selecting and eliminating keywords that are working or not working, and reporting back to you so we can share ideas and improve performance over time.

Step 6 - Expansion!

Our goal is to make sure you are so happy with your return on investment that the next logical step is for you to ask us to do more! We’re after long term, positive relationships.

Google ads FAQ

How much does it cost?

We’ve got three straightforward packages for you to select from, but can also offer bespoke quotes if your business doesn’t easily fall into one of the packages.

I haven't got a website yet, can I still do Google ads?

You can, but we think it is far more effective to run ads that link to a well written and designed website. Your website is your chance to really sell yourself and your practice. We can produce a website from start to finish for you, or work to improve your current one. 

How long until I see results from the ads?

We’ve had clients who’ve had new appointments booked within 24 hours of launching the ads, but that’s not guaranteed. The good thing about Google ads is you can set it up and start running it very quickly. However, it still takes time to optimise performance and start generating good results. We always recommend 2-3 months patience before expecting significant enquiry volumes.

Should I do SEO instead of Google ads?


We think the best approach is a healthy mix, but very often you can get quicker results from Google ads. We do offer SEO services too, so we can talk about that with you when we chat. 

How do you know what the right keywords are?

We’ve got 8 years experience in private healthcare digital marketing, and spent 3 years running a £20,000 advertising budget across over 20 medical specialities including cardiology, orthopaedics, gynaecology, private GP, general and colorectal surgery and much more – we know how patients search. 

We combine that experience with thorough research and analysis to determine the best keywords for your campaign. 

You’re unlikely to find expertise like that easily elsewhere. 

Why should I choose you?

Well, we don’t know if you should yet. But, if you’re a consultant in private practice looking to grow your business, and treat more self-pay patients, then we should definitely at least have a call. We’ve helped scores of consultants grow their practices and we can do the same for you.

Tom pulled out all the stops to write and develop my established website. He has taken it from strength to strength, with increased views and more leads generated. His work ethic is exemplary and I would not hesitate to recommend him to anyone looking for website development.

Mr Ahmed Hamouda, Director, Weight Loss Surgery Kent

I have recently been working with Tom who has helped to create a professional website for me. He has been outstanding throughout. He listened to what I was aiming for, provided great advice and demonstrated his creativity and flare. The end product is exactly what I was hoping for. Great job. I would highly recommend.

Dr Riyaz Somani, Consultant Cardiologist & Electrophysiologist