Insights

Author: Tom Garfield

Here you can read all healthcare marketing articles written by Tom Garfield

Why should patients choose you?

Why should patients choose you?

Why should patients choose you? You in particular? When potential patients need treatment and consider their options, they'll be looking for things to help narrow down their search. They'll need to see compelling reasons to pick one provider over the other. As a...

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You’re selling health, not healthcare

You’re selling health, not healthcare

The plumber asked me what kind of radiator I wanted. I hadn't bought a radiator before. I thought they just came with houses. I was a new home owner and to be honest I didn't care about different kinds of radiators. "One that keeps the room warm" I told him. That's...

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5 tips for a better healthcare website

5 tips for a better healthcare website

I've been building websites for doctors, clinics and hospitals for more than 6 years. In that time, I've learned a lot about what makes the most effective healthcare websites. I've got 5 important tips for you that are super-specific to healthcare web design. 1. Put...

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